prokritijatra.net > Comprehensive Report: PROKRITIJATRA

PROKRITIJATRA

A Historic Nationwide Environmental Expedition in Bangladesh

Organizer: Rotary Club of Eco Dhaka

Campaign Period: August 22, 2025, to November 30, 2025 (100 Days)

Route: Tetulia (Panchagarh) to Teknaf (Cox’s Bazar)

Coverage: All 64 Districts across 8 Divisions of Bangladesh

 

  1. Executive Summary

Prokritijatra stands as the largest and most significant environmental awareness campaign in the history of Rotary Bangladesh. Initiated by the Rotary Club of Eco Dhaka, this 100-day journey was designed to inspire, educate, and mobilize citizens toward the protection of biodiversity, water resources, and sustainable living. By connecting grassroots communities with global environmental goals, Prokritijatra has redefined Rotary’s role as a leader in environmental advocacy in the region.

 

  1. Background and Rationale

Bangladesh is one of the most climate-vulnerable nations in the world. Rapid urbanization, deforestation, and loss of biodiversity pose existential threats. Prokritijatra was conceived to bridge the gap between policy and grassroots action, taking the message of “Nature Conservation” directly to the people, district by district, community by community.

 

  1. Core Activities & Signature Initiatives

Throughout the 64-district journey, the team executed several high-impact activities:

  • Environmental Rallies & Seminars: In every single district, tree plantation was preceded by educational seminars and rallies. These sessions engaged hundreds of thousands of students from primary schools to universities.
  • “Poricchonnotar Khela” (The Cleaning Game): Inspired by the Japanese SpoGOMI games, this unique initiative was organized in various districts. It turned waste collection into a competitive sport for students, fostering a sense of responsibility toward urban cleanliness.
  • Afforestation & Sapling Distribution: While tree plantation was mandatory in all 64 districts, the campaign also distributed saplings to local communities to encourage household-level greening.
  • Grassroots Dialogues: Meaningful conversations were held with farmers, fishermen, and laborers to promote safe, natural farming practices and the protection of soil, water, and air.
  • Cultural Advocacy: In divisional headquarters, the campaign showcased local folk culture and staged the climate-action play to communicate environmental urgency through the arts.

 

4. Impact and Outreach: Bridging Hearts and Minds

The success of Prokritijatra is measured by its unprecedented reach, combining deep personal engagement with broad-based media advocacy.

  • Direct Grassroots Engagement: The campaign achieved a significant milestone by directly interacting with over 500,000 individuals. This includes face-to-face engagements with students at seminars, hands-on participation with farmers in natural farming dialogues, and collaborative cleaning drives with local youth. This “human-to-human” approach ensured that the message of conservation was not just heard but felt.
  • Indirect Reach & Media Advocacy: Beyond direct contact, the campaign resonated across the nation through an intensive communication strategy. By leveraging local and national newspapers, television channels, and social media platforms across all 64 districts, Prokritijatra reached an estimated 10 million people indirectly.
  • Public Commitments: Among the hundreds of thousands of students engaged, a vast majority took a formal Environmental Pledge, promising to act as lifelong guardians of nature. This has created a massive, decentralized network of “Green Ambassadors” throughout Bangladesh.
  • Unified Rotary Branding: The journey significantly boosted the visibility of Rotary as a service-driven movement. It successfully portrayed Rotary not just as a club for professionals, but as a frontline force for environmental and social transformation in Bangladesh.

 

  1. Associate Clubs and Financial Contributions

The success of this mission was a collective effort of the Rotary fraternity. Under the leadership of the Rotary Club of Eco Dhaka, the following clubs contributed:

  • Co-Host Clubs (Contribution: BDT 100,000 each):
    • RC Dhanmondi Central, RC Gazipur Central, RC Rangpur Synergy.
  • Partner Clubs (Contribution: BDT 50,000 each):
    • RC Dhaka Abani, RC Banani Model Town, RC Dhaka Mid City, RC Dhaka Pioneer, RC Shantinagar Dhaka.
  • Supporting Clubs (Contribution: BDT 25,000 each):
    • RCs of Alokito Dhaka, Anondodhara Dhaka, Banani Dhaka, Banglamotor Dhaka, Dhaka East, Dhaka Kawran Bazar, Dhaka Luminous, Dhaka Middle Town, Dhaka Purbasha, Dhaka Water Bridge, Eskaton Dhaka, Fatullah Narayanganj, Metropolitan Khulna, Motijheel, Mukto Swadesh, and Sher-e-Bangla Nagar.
  • Well Wisher Clubs (Contribution: BDT 10,000 each):
    • RCs of Bogra, Dhaka Agrani, Dhaka Rose Vale, Dhaka Royal, Dhaka United, Dhaka West, Habiganj Khoai, Lalmonirhat, Mirpur Central, Padma Rajshahi, Uttara Central, Uttara Model Town, and Uttara One.
  1. Financial Summary & Transparency

The campaign maintained rigorous financial accountability.

  1. Main Expedition Fund:
  • Total Receipts: BDT 1,368,510 (Associates: 1,105,000; RIPSA: 100,000; Host Club: 163,510).
  • Total Expenditure: BDT 1,368,510 (Used for logistics across all regions, T-shirts, bags, and others activities).
  • Closing Balance: Nil (0.00).
  1. Grand Closing Program Fund:
  • Total Receipts: BDT 219,500 (Sponsors: 100,000; Registration: 34,400; Host Club: 85,100).
  • Total Expenditure: BDT 219,500.
  • Closing Balance: Nil (0.00).

 

  1. Future Roadmap: The Legacy of Prokritijatra

The symbolic conclusion at Teknaf was just the beginning. The following initiatives are planned for the next two years:

  • Natural Farming Workshops: Organizing free workshops in 50 districts to train 50,000 farmers in sustainable agriculture within one year.
  • Prokriti Pathagar (Nature Libraries): Establishing 100 Nature Libraries across all 64 districts to serve as permanent environmental learning hubs.
  • Rotary Community Corps (RCC): Forming RCCs in non-club districts with a target of 4,000 members within six months.
  • Nationwide Content Creation Contest: A university-led competition themed “Environment” to empower young digital storytellers.

 

  1. Conclusion

Prokritijatra stands as a landmark environmental movement. It has successfully united people beyond boundaries of district, profession, or background. Through the core philosophy of “For Nature, For Humanity,” the journey has laid a solid foundation for long-term ecological action and has significantly enhanced the visibility of Rotary’s leadership in environmental service.